9 Steps to Powerful Copywriting
Writing is the easiest thing in the world, isn’t it? You’ve been doing it since before primary school. Your skills have developed from the scribbles and lines your mum swore blind was your name to...
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5 Steps to Stellar Copywriting
You know what it’s like. You’ve spent hours creating copy for your latest project, the deadline is looming and you quickly finish it, compose a covering email and then hit send. Was it really your...
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Don’t Ask For 10,000 Words of Copywriting
How long should it be? That is a question people ask when planning out their copy. “I’m writing a sales letter, how long should it be?” “I want 3 pages of web copy, each 650 words long.” “I’m writing...
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Find Your Voice Through Blogging
The best way to create a unique identity for your company online is by finding your perfect voice. That means how you express yourself, your use of words – the way you talk. Yes, I do mean talk. As...
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A Quick Guide to Powerful Copywriting
Creating copy for your marketing that is interesting, relevant and that sells isn’t always as easy as it sounds. You must think about your audience, why you’re writing, what you want to achieve from...
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